You’ve heard that content is the undisputed king of marketing and that’s the sheer truth. So if that’s the truth, then the development of the said content is what makes the content a king. Sadly, most businesses just create content randomly without going through the process of developing it from start to finish. […]
Marketing is a game of perception. Every sales agent knows that to be able to convert a potential customer into a loyal client, they must first convince him or her of the need to buy the product.
How do you know your social media strategy is working? You audit it. Data alone can tell you whether all the work you’ve put into creating your strategy and content is worth it. The future of social-media is uncertain; a new social media network could pop up tomorrow. This checklist will help you future-proof your strategy.